Product Info
How to Use
Ingredients
Pairs Well With
3-in-1 Lip Innovation
Clean beauty should work in real life. Not just on ingredient lists.
SVAM Intelligent Clean™ is our approach to formulating makeup that respects skin while performing in real Indian conditions: heat, humidity, long days, and real movement.
Inspired by global clean standards, but thoughtfully engineered for Indian skin, climate, and everyday wear.
Because clean beauty should still feel luxurious, comfortable, and dependable.
Every SVAM formula is built on three principles:
- Safety First: We avoid known irritants, unnecessary fragrance, and outdated preservatives.
- Performance With Purpose: Advanced cosmetic ingredients are used thoughtfully so colour stays comfortable in heat and humidity.
- Transparency Over Trends: Every ingredient must justify its place through safety, function, or comfort.
Dermatologically tested
Vegan
Cruelty-free
Paraben-free
Intelligent Clean™
Which lip liner and lip crayon combinations work best together?
Our lip liners and lip crayons are designed to work across all shades. For curated pairings and the best recommendations, please refer to our combo product listings.
What type of ingredients are used in your products?
We use thoughtfully selected, high-performance ingredients designed to deliver visible results while caring for your lips. Our formulations are powered by Vitamin C to help brighten and reduce pigmentation, Lip-Plumping Peptides to enhance volume and soften fine lines, and Hyaluronic Filling Spheres for deep hydration and a smooth, plump, radiant finish.
See full ingredient list on packaging and product page.
Are your products clean, vegan & cruelty-free?
Yes. Our products are thoughtfully formulated to go beyond basic vegan and cruelty-free standards. Each formula is created with a clean-beauty mindset, guided by some of the most rigorous global ingredient philosophies. We prioritise safety, performance, and transparency, choosing ingredients that are carefully vetted, responsibly sourced, and designed to feel good on the skin, every day.
Have your products been dermatologically tested?
Yes. Our products are dermatologically tested for safety and suitability.
What skin type are your products suitable for?
Our products are suitable for all skin types. For the best experience, we recommend making lip hydration a regular part of your makeup routine. Prepping your lips with a light layer of balm helps create a smooth base, allowing matte formulas to glide on comfortably and wear beautifully through the day. With well-hydrated lips, long-lasting colour feels effortless, never dry or tight.
