Gives you a closer look at everything
Before new products launch publicly, our members get access to previews, product education, shade stories, and an opportunity to shop before everyone else.
Early Access
Shop selected launches before public release.
Shade Previews
Explore upcoming shades, pairings, and collections before they go live.
Exclusive Launch Codes
Unlock member-only launch offers and first-access opportunities.
First Restock Alerts
Know when your favourite shades return before everyone else.
Dropping Soon
Be among the first to discover upcoming SVAM launches.
More products. More shades. More comfort.
SVAM All Day Definition ComfortMatte™
Comfortable matte colour that stays beautifully defined all day.
Coming Soon
Join the waitlist
SVAM All Day Definition HydraComfort™
Long-lasting hydrating stain with a Barely There™ feel.
Coming Soon
Join the waitlist
SVAM All Day Definition CloudComfort™
24h liquid colour with cloud-like comfort and lasting wear.
Coming Soon
Join the waitlistHow SVAMFirst works
1. Join SVAMFirst
Tell us a little about yourself and the products you're interested in
2. Receive Exclusive Previews
Get early access to shade previews, product stories, and launch updates.
3. Unlock Early Access
Receive your member-only launch code before public release.
4. Shop Before Everyone Else
Enjoy priority access to new launches and future drops.
What Would You Like To Know?
Have more questions? You can ask us anything you want to know.
What is SVAMFirst?
SVAMFirst is SVAM Beauty's exclusive insider community, offering privileged access to upcoming launches, shade previews, member-only launch codes, and priority shopping before public release. It's our way of bringing you closer to everything that's coming next.
What are the benefits of joining SVAMFirst?
As a SVAMFirst member, you'll receive:
- Early access to select launches
- Exclusive member-only launch codes
- First looks at new shades and collections
- Priority restock notifications
- Curated updates from the SVAM world
What makes SVAMFirst different?
SVAMFirst gives you privileged access to launches, shade previews, exclusive launch codes, and member-only updates before public release.
How do I join SVAMFirst?
You can join SVAMFirst by clicking "Join SVAMFirst" on our website and completing the registration form. Once submitted, you'll receive exclusive updates, early access invitations, and member-only launch communications.
Is SVAMFirst free to join?
Yes. Joining SVAMFirst is completely free. Simply sign up with your email and a few preferences so we can personalize your experience.
Do I need to make a purchase to join?
No. Anyone can join SVAMFirst without making a purchase.
Do I need a SVAM Beauty account to join?
Yes. Sign in to your SVAM Beauty account or create one to join SVAMFirst and enjoy exclusive member benefits.
Can I leave SVAMFirst if I change my mind?
Of course. You can unsubscribe from SVAMFirst communications at any time using the link included in every email.
I didn't receive my confirmation. What should I do?
Please allow a few minutes for your confirmation to arrive. If you can't find it, please contact our Customer Care at customerservice@svambeauty.com with the subject line "SVAMFirst".
How often will I hear from SVAMFirst?
You'll receive exclusive communications about upcoming launches, early access, shade previews, and member-only updates.
Will I always get access before the public?
For selected launches and collections, yes. SVAMFirst members receive priority access before products are released to the public.
How will I receive updates? / How will I know when a new collection is launching?
As a SVAMFirst member, you'll receive exclusive updates via email and WhatsApp, including shade previews, launch announcements and priority access invitations.
How will I hear about new launches?
SVAMFirst members receive exclusive updates via email and WhatsApp, including new launch announcement and shade previews before public release.
Will my information be kept private?
Absolutely. Your information is handled with the utmost care and is used solely to personalized your SVAMFirst experience and keep you informed about exclusive member updates
Can I change my product preferences?
Yes. You can update your preferences at any time for a more personalized experience.
