Our Lip Crayon stands out for its skincare-rich formula. Infused with Vitamin C to brighten and combat lip pigmentation, Lip Plumping Peptides to enhance fullness and soften fine lines, and Hyaluronic Filling Spheres for deep hydration  it leaves your lips looking smoother, plumper, and naturally radiant with every application.

Yes! The formula is designed for long-lasting wear with a smudge-resistant finish that stays put, while still feeling lightweight and comfortable. 

Glide the crayon across clean, moisturised lips, starting from the centre and moving outward. Build up the color as desired for a soft-matte or fuller finish. You can wear it alone or pair it with a liner for enhanced definition. For the most defined, sculpted lip, use our All day definition Lip Liner before applying the Lip Crayon - it enhances shape, boosts wear time, and prevents feathering.

Absolutely. The nourishing formula works beautifully for all skin types, offering hydration and comfort while delivering a smooth, even application.

We use thoughtfully selected, high-performance ingredients designed to deliver visible results while caring for your lips. Our formulations are powered by Vitamin C to help brighten and reduce pigmentation, Lip-Plumping Peptides to enhance volume and soften fine lines, and Hyaluronic Filling Spheres for deep hydration and a smooth, plump, radiant finish.

See full ingredient list on packaging and product page.

Our lip liners and lip crayons are designed to work across all shades. For curated pairings and the best recommendations, please refer to our combo product listings.

We do not offer samples at this time. However, a complimentary gift is included with your first purchase.

Once dispatched, orders are typically delivered within 3–5 business days in metro cities and 5–8 business days in other locations, depending on the delivery distance. Delivery timelines may vary due to courier partner operations, weather conditions, or unforeseen logistical constraints.

For full details, please refer to our Shipping Policy page.

Lip liner is a type of lip makeup that helps define the shape of your lips and can also create plumper, fuller-looking lips if you draw outside of the lip line. Using a lip liner will also help keep your lip color in place, preventing it from bleeding or feathering, which also ensures a longer wear finish. Lip liner comes in the form of a sharpenable pencil or twist/mechanical pencil, so you’re able to keep the tip sharp to create the most precise lines.

Svam Lip Liner combines definition with treatment. Vitamin C helps even out lip tone, Peptides visibly boost volume and smooth texture, and Hyaluronic Filling Spheres keep the edges hydrated and crease-free. The result is a liner that not only shapes your lips with precision but also nourishes them for a fuller, more refined finish.

Start by outlining the natural shape of your lips, focusing on the Cupid’s bow and corners for precision. Lightly fill in the lips to create a base that improves longevity. Once you outline and fill your lips with the liner, layer with our Lip Crayon for a soft-matte, plump look that stays put all day.

Yes, SVAM lip liner requires sharpening. Use a cosmetic-grade sharpener to keep the tip precise without breaking the product.

SVAM formulas are designed with skin comfort in mind.

We avoid common irritants, unnecessary fragrance, and ingredients known to compromise long-term skin comfort.

However, like with all cosmetic products, individual skin sensitivities may vary.

Yes. SVAM products are vegan and cruelty-free, meaning they are not tested on animals and do not contain animal-derived ingredients.

Yes. SVAM formulas are designed specifically for daily use in Indian climates, ensuring that products remain comfortable, breathable, and stable throughout the day.

Intelligent Clean™ means:

• Clean where it matters
• Performance where it counts
• Comfort always

It is SVAM’s philosophy for creating beauty products that respect both ingredient safety and real-life performance.

Clean beauty refers to cosmetic products formulated with an emphasis on ingredient safety, transparency, and skin comfort. Clean beauty brands typically avoid ingredients that are known irritants or considered unnecessary in modern formulations.

However, clean beauty is not just about removing ingredients. It is about formulating products that are safe, effective, and comfortable for everyday use.

SVAM Intelligent Clean™ is designed specifically for Indian skin, climate, and lifestyles.

Many clean beauty standards were developed in cooler, drier environments. India presents very different conditions: heat, humidity, long wear days, and outdoor celebrations.

Instead of blindly removing ingredients, SVAM evaluates every ingredient based on three principles:

• Safety
• Performance
• Comfort

This ensures our formulas remain clean without sacrificing wear, stability, or pigment performance.

SVAM believes that the word “natural” is often misunderstood in cosmetics. Some natural ingredients can irritate the skin, while some modern cosmetic ingredients are extremely safe and stable.

SVAM Intelligent Clean™ focuses on safety, transparency, and performance, rather than simply labeling products as natural.

Clean beauty aims to reduce exposure to ingredients that may irritate the skin or are considered outdated in modern cosmetic formulations.

However, the most important factor is balanced formulation. Products must be both safe and effective, which is why SVAM focuses on Intelligent Clean™ rather than extreme ingredient removal.

Many clean beauty products remove ingredients that help improve stability, wear time, and pigment performance. In demanding climates like India, this can result in makeup that fades quickly or melts in heat and humidity.

SVAM Intelligent Clean™ avoids this problem by using high-performance cosmetic ingredients responsibly, ensuring formulas stay comfortable and long lasting.