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Get 10% off on your first purchase | Code : BESVAMONE | Conceived for Indian beauty. Crafted without compromise.

Get 10% off on your first purchase | Code : BESVAMONE | Conceived for Indian beauty. Crafted without compromise.

Get 10% off on your first purchase | Code : BESVAMONE | Conceived for Indian beauty. Crafted without compromise.

Get 10% off on your first purchase | Code : BESVAMONE | Conceived for Indian beauty. Crafted without compromise.

Get 10% off on your first purchase | Code : BESVAMONE | Conceived for Indian beauty. Crafted without compromise.

Get 10% off on your first purchase | Code : BESVAMONE | Conceived for Indian beauty. Crafted without compromise.

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  • Priya’s Edit
How We Balance Long Wear with Comfort
  • Comfort Science
How We Balance Long Wear with Comfort
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Most Long-Wearing Lip Products Make Bold Promises Bold colours. All-day definition. No touch-ups. But for many of us, especially those...

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Comfortably Svam™

Beauty Secrets from our Founder’s Desk
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Why I Keep Sending Shades Back to the Lab
  • Priya’s Edit
Why I Keep Sending Shades Back to the Lab
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The Lipstick Problem I Kept Seeing on Indian Skin
  • Priya’s Edit
The Lipstick Problem I Kept Seeing on Indian Skin
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My Non-Negotiables in Formulation
  • Priya’s Edit
My Non-Negotiables in Formulation
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Comfort-Than-Trends
  • Priya’s Edit
Why I Care More About Comfort Than Trends
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Why I Didn’t Want Just Another Beauty Brand
  • Priya’s Edit
Why I Didn’t Want Just Another Beauty Brand
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What Does “Barely There™” Really Mean in Lip Colour?
  • Priya’s Edit
What Does “Barely There™” Really Mean in Lip Colour?
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